The Need for a Video
The clients wanted to have a video that explains of their passion in fitness industry, what they do and how they do. As a team, their vision is to have a business of teaching people how to be fit and have a great life.
To promote a service that solves an epidemic of business failures. Crossfit facilities are opening up everywhere in the world, and unfortunately many are also closing. The MadLab group, a team of global Crossfit owners, figured out the best practices for running a Crossfit box and offers training to owners.
“Professionalize your business. Professionalize your coaches. Take your gym to the next level.”
A business introduction video with appealing real-life stories from many Crossfit owners who have excelled. The video was promoted to owners of Crossfit operations via email and online and was featured on the MadLab homepage.
The MadLab Group is an affiliate network made up of fitness and training facilities from around North America and Europe. They work together to discover Best Practices in the fitness industry. MadLab School of Fitness in Vancouver is the group’s headquarters.
Each MadLab coach goes through a four-year development process—an apprentice program of sorts—making our coaches some of the most knowledgeable experts in the fitness industry. Their knowledge of human movement, functional movement training, and exercise science is second-to-none.
They are true fitness professionals, meaning they have found a way to make a professional living in the industry.
About Red Ripley
We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.
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