The Need for a Video
A new dating experience, but for something bigger and more meaningful: Welcome to eHarmony. Whether this is your first time trying online dating or you’ve already tried other dating services, chances are you’re looking not just for true love.
“Relationships are all about compromise, so we just ask that you meet us in the middle and show us you made an effort to find that special someone.”
But these crazy couples are nothing like what you’d expect! The goal: parody those sappy eHarmony ads.
The team at Red+Ripley create an energetic, hilarious set of videos to poke fun at their heartstring-pulling ads. A two-person crew shot the entire video over the course of a single day!
Creating a tight schedule allowed us to shoot the entire series of videos in one efficient shoot, maximizing effectiveness and lowering studio costs.
Our editors created a simple, casual narrative style that puts the focus on the personalities of the subjects.
35 years of practicing as a clinical psychologist and counseling thousands of married couples, eHarmony CEO and founder Dr. Neil Clark Warren had come to believe there was a better way to find love than letting luck determine your fate.
From his history and experience with clinical work, Dr. Warren noted that while some marriages were ending in divorce others were deeply satisfying and loving marriages. Moreover, the most fruitful marriages involved highly compatible people while the marriages that ended involved people with core differences that were too difficult to resolve over time.
So he made this sharp observation: If people were based on compatibility, there’d be more fulfilling relationships in the world. Being matched based on key areas of personality meant singles were sitting pretty with a really, really good hand of cards at the table.
After three years of research and development, Dr. Warren concluded that certain characteristics can predict compatibility and lead to more satisfying relationships. And the rest is history.
Our team goes above and beyond for the projects we are passionate about! We did an extra half day editing for free that wasn’t originally billed or scheduled -because we wanted this to be an exceptional portfolio piece!
About Red Ripley
We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.
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