The Impact of Corporate Videos
Nothing Converts Like a Good Corporate Video!
The ease of information and viewer’s ability to quickly uncover a summary of great information is so unique in the marketing world. It’s ridiculous how we can control the presentation. Compared to traditional sales such as one-on-one or telesales.
Red+Ripley Video Production from Red+Ripley on Vimeo.
It’s MORE ridiculous how quickly we can measure results compared to direct mail marketing or traditional broadcasting methods.
Company productions often take the form of:
Event video production
Even corporate overviews in a documentary format
…Are all common.
Creating a Powerful Initial Vision for Corporate Video Production
Even with the most experienced producer, the most engaged client, and the most well-aimed agency. Creating a powerful video which truly converts is highly challenging.
I continue to be surprised at beautiful, refined and seemingly attractive motion graphics video production for corporate and company production use…. but sometimes it can miss the mark.
We always push for collaborative one-on-one as this model supports the client with in a Discovery Session format. To ask questions and dig deep into research… The brand, strategy, marketing materials and any outcomes or key performance indicators.
It’s in this deep research which we use to:
Inform the Vision
and Target Viewer.
These three are the essence of any great production.
I’m using the words idea, treatment, one-pager, concept and even proposal simultaneously. Because they all represent that powerful initial vision... With those important outcomes.
(I can’t believe it took me this long to even touch on production methods but here we go!).
Solid Experience in Video Productions and Results
When talking to many experienced producers, discussing production matter is like “Talking to a fish about water”. The commercial standards and corporate video production are well refined. Also, compliments scaled-down film production Vancouver industry standards.
Wesbrook Village – Introduction from Red+Ripley on Vimeo.
Our company has been producing for over a decade.. And that doesn’t include industry experience or education. We produced over a hundred videos a year and proudly claim over 1,000 completed.
The name of the game is no longer production standards… But how to optimize a powerful Vision and Outcomes for a production for incredible results!
Company Productions are all about bringing this initial vision to life using visuals. We want to get excited about this key idea …And start moving directly into a powerful genre and style.
Expanding on the Workflow for the Best Company Productions!
A story can expand budget and challenge a corporate video producer. In particular, there are a lot of marketing strategies that we can choose. For me one of the best strategies that a business could use is video marketing.
Expanding a Corporate Documentary to Cover a Narrative Story may require
Additional research time
Sourcing reference videos
Eorking with director role to build the script
Casting or scouting time to secure good talent, locations and properties.
A production can expand such as:
Fit clear deliverables
Casting the talent and finding locations
Properties supports the company’s production.
Genre and Style with Corporate Video
This brings me to the corporate video style. Which can be done in a documentary. With larger-than-life interviews and all the beautiful footage…
So, you would expect from a polished production. We continue to get a lot of requests for these high-quality corporate videos with a bio or testimonial type of feel.
Yaletown Distillery Profile from Red+Ripley on Vimeo.
I really pushed for natural and real. No one wants to be sold to. We all deeply desire the personal connection and care of another person… Who really has our best interests at heart.
This is exactly why we pushed transparency and realness so hard in our company productions. Even when supporting an agency in some “hard” measurable outcomes.
Another major way of creating a powerful company production, would be the use of:
Firstly, narrative storytelling to move and influence
Supporting visuals to complement the emotions of the production
As a result, this brings me to an embarrassing point…
I can’t count how many times I have cried during a good commercial. But while crying, I’m rushing for a notepad to make sure I find it and download it.
Inspiration and Ideas in Making Video and Production Successful
Finding a great reference video and sample is important to influence your producer. Show production standards and even inspire storyboards or colors and tones for your production.
What is CertiStay? from Red+Ripley on Vimeo.
Corporate video production certainly requires an inspired client. Who is discerning enough to know what look and feel they’re going for. A specific client can certainly support the video and production.
Then, we are getting into Narrative storytelling. Which involves finding the right idea and scripting it out to a story.. Lastly, complements the brand.
In conclusion, this can really challenge a commercial or corporate video production team. Nevertheless, a video done is always better than an idea on the shelf!
Doing any productions is going to help your sales and conversion, even if it’s a low-quality one… Also, it is Continuing to reference the initial vision will keep your production aligned and successful in the end!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. Also, we’ve been producing videos for over 18 years. After winning film festivals nearly two-decades ago.
Colter is certified in digital film with a specialization in cinematography. He has also multimedia diploma and handles project management as a certified business coach.
His main focus is a collaborative and custom video and production. In conclusion, guarantees lots of customer service and the final product clients are excited to share!
So, if you’re looking at working with a great producer for animated video production. Then definitely give us a call or fire us an email. We’ve been doing this for so many years. So, it’s pretty easy to quickly help.
Email us to discuss your production!