Target Viewers, Aim Right
On the average day, we expose ourselves to a smorgasbord of sales and advertising – anything from food, clothing, vehicles, services and more. Our exposure and introduction to these advertisements are all very visual.
It is important to present a video production that suits and looks the part of the style, and that content should be to match the brand’s energy – perhaps slow and silky with transitions, or fast, loud and action packed with cuts galore. Still, the target for these videos are the consumers. The viewers that will look at the piece. Hence, let me share some tips on how to work through your sales target.
TIP 1: Remove the Dry Details
Chris Day, CEO and founder of Fully Managed, knew tons about his brand… SO MUCH that he was almost buried in all the details of the product.
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But he didn’t forget WHY people buy – It’s an emotional reaction. Your customers need to know how it works and all the beautiful details… but they buy because it’s going to HELP THEM.
At the end of the day, the human mind is focused on survival (some people more on surviving than thriving) and your job is to bring them the right details to help them buy.
It’s refreshing to see the customers coming in, pre-qualified and ready to go.
Chris Day – CEO and Founder of Fully Managed
We’ve maintained creating awesome videos for Chris including one for one of his latest company, IT Glue, which is currently view-able on the Red Ripley Vimeo Channel.
Tip 2: Bring Some EMOTION
What is it about corporate videos that the content gets dryer and dryer every time I check it out?
What is it about corporations and being scared SHITLESS of expressing themselves through video?
- Honestly, the worst thing that you’re going to get are some unhappy people (more on that later).
- Memorable, unique storytelling about the brand. Check out how we did that for Chris’s Company IT Glue.
We started with a powerful story that not only established some emotion in the prospects (Lots of MSP’s really want to be as successful as Chris!) but also grounded Chris and IT Glue as a “Real” company.
Tip 3: Don’t Take ALL Opinions Seriously
There is a simple philosophy in marketing that the more exposure you get – the more negative and positive feedback you’ll get.
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That means that NO MATTER WHAT – if you’re famous, you’re going to have lovers and haters.
Some people are really looking for the opportunity to bring criticism to pretty much everything you do – and that’s okay!
The ONLY OPINIONS YOU SHOULD TAKE – are ones from people that are from the “target viewers”.
- a great practice in marketing is to be close to that target viewer and actually reach out to them
- and ask them what they think. Especially new business.
- executives sometimes make the terrible mistake of staying one or two steps away from all customers.
With Chris, we made sure to concentrate on the emotions of the audience through powerful storytelling.
The IT Technology Services story centers around Chris’ history, on how he was able to expand his simple startup into a multi-million dollar firm. Additionally, the creation of a program, IT Glue, to aid in the organization of his current projects.
IT Glue’s Reaction
After rigorous testing, the product was revealed and sent to consumers for testing. Through the creation of an IT Services Video Vancouver:
“IT Glue has used Information Technology Services Video as a crucial strategy in delivering our value proposition and inspiring an emotional response in our prospects. Video has been a powerful tool in our success.”
– Chris Day, IT Glue
Chris refuses to reveal to people his business financials, but he will reveal that he started with nothing and has resulted in having one of the quickest startups in B.C.
Tip 4: Bring the Passion
We concentrate on the unique development and strategy behind each project – so you can concentrate on the passion.
We’ve also done a Business IT Video for Absolute Software explaining their software concept by collaborating with them.
Bringing out the beauty of the product through a series of beautiful shots – this does not only makes the product feel attractive and smooth but also sexy!
There will always be options available, but many companies want something unique and tailored to help them grow, this is our passion.
Red Ripley brings the quality and production skills.
Tip 5: When in Doubt Bring the Personal Appeal
Often the personal appeal is really where you’re going to win.
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North Ripley focuses on the development and strategy of each video. So that we can look for feasible outcomes and goals.
- Then collaborate with the client to provide a product and strategy that’s in line with their needs.
Above all, North Ripley can provide you with the skills that will help you even more to grab customers’ attention, and ultimately, that much-coveted success!
About the Author
North Ripley is a 7-figure business entrepreneur, certified business coach, health enthusiast, father and speaker. He’s an influencer to thousands and a mentor to weekly mastermind groups.
He’s known for an unconventional approach to business, leadership and life.
North owns Red Ripley Inc and produced over one-thousand projects and campaigns which have reached millions of consumers during a 20 year career.
He is a certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
If you’re looking at working with a coach or mentor, give us a call or fire us an email.