Powerful ways to boost the style of product videos in Vancouver
Let’s check out some amazing ways to boost your product video’s recognition, get exposure and hundreds of thousands of sales using the power of video and lead generation!
Would you believe me if I say I could completely blow up your business with the power of video? Or I can generate so much business for your company that it would completely ruin your supply chain?
If you’re smart, you’ve already purchased a warehouse full of whatever product you’re trying to sell.
Amazing solutions that can help generate exposure to any company
The biggest problem companies run into is becoming bankrupt due to a huge demand for their product video without the inventory or resources to fulfill it. But we both know any product video is just a Monet painting hanging on the wall in your basement without some proper promotion and advertising.
Don’t worry my friend! At this age of digital technology, there’s an amazing solution to generate tons of exposure for your brand.
We’ve worked for large advertising agencies and built product videos in Vancouver to support their advertising campaigns. We are in an amazing time where advertising dollars can be sent to Facebook, LinkedIn, Twitter and Google to generate impressions and engagements from our target user base.
If we push the social advertising and digital promotion strategy aside, we can focus on these product videos.
The sales principles of creating great product videos in Vancouver
A powerful product video often flows through the following sales principles. These are best used to describe a company and not so much as a literal framework for videos in Vancouver.
Ask yourself the following questions and try to expand on each point in order to remove the barriers for your customer so they can easily buy and understand.
- Get attention
- Identify the problem
- Provide the solution
- Present your credentials
- Show the benefits
- Give social proof
- Make your offer
- Inject scarcity
- Give a guarantee
- Call to action
- Give a warning
- Close with a reminder
These simple sales principles have been used for nearly 100 years since Claude Hopkins wrote the science of advertising.
Today, they have been refined by the works of Ogilvie, Cossette, DDB and some of the largest advertising agencies in Vancouver
Structuring your product video around these simple principles will allow you to expand on your already amazing video and translate it into a language that the viewer can’t wait to learn more about.
Brand research vital to creating a good story for product videos
Some of the keys to a great story are in researching your brand and using it as a launching point.
Through brainstorming, discussion and professional debate, you can throw out the lame ideas and keep the good ones.
One of my favorite ways of generating great ideas is to view reference videos and research directors and brands I love. There are so many great examples of amazing filmmakers doing beautiful works of art that it often makes me feel inadequate.
But one of the biggest mistakes companies make is going for ads to win awards.
An amazing award recognition only benefits the agency and often the brand is left deflated by the time the ceremony has ended.
It’s a sad fact that a powerful story, a strong video and an actor in a location are still the foundation of any high-end product video in Vancouver.
Video production by Red+Ripley
We’ve been producing projects for over 20 years and I’ve completed over a thousand great productions. I’m constantly impressed by our strong team and their creative consistency and I can’t wait to do more with them.
One of the biggest ways to stand out is by delivering what you promised, on time and to spec. These simple foundations are the key to an amazing client partnership.
Caring and curiosity are some of the most important skills you can bring to the table. There’s always a cool story and an attractive idea behind any great product videos in Vancouver.
One of my favorite shots in any product video is always the hero shot. This is when you make the product the hero by carefully lighting, adjusting the background and rotating the camera around in order to bring the product to life. This is a simple beauty shot which showcases the elegance and attractiveness of that sexy video.
Do you remember playing the phone game in elementary school when one kid passed a message to another by whispering in another’s ear?
Often the vision and the specifics of that amazing production are lost in the communication while creating a video, the same with what happens to that phone game..
Always work with a great production expert who has tons of experience and do a Discovery Call so that you can get to know their process and fully expand your vision.
When you work with a great producer in Vancouver, your production will always turn out much better than you expected. Exceeding expectations is for the masters.
If you work with us, you can expect this level of expectations!
Please contact us today to do a discovery session and unpack your vision and project outcomes so that we can do a great job for your product videos in Vancouver.
All of our Discovery sessions are free and we can’t wait to work with you in order to expand your vision and ideas and completely knock the ball out of the park. We want a homerun for your viewers.
Take a look at all the great benefits of your product and carefully design a narrative that supports that amazing vision and we’ll find a sexy way to showcase it.
We really want to bring a lot of passion and excitement to your production and allow it to shine in the eyes of your viewer. There are many novel and interesting ways to describe anything. We want to wrap your product’s benefits in that tight story which your virile loves.
Contact us today for a discovery session and we would love to further explore your project.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer in Vancouver. He’s been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is on collaborative and custom video production that guarantees excellent customer service and a final product that clients are excited to share!
If you’re looking at working with a great video producer in Vancouver, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!