Work with the best production companies in Vancouver
When planning to make a video to promote your brand, nothing compares to a good video crafted by the best production company in Vancouver like Red+Ripley.
In the marketing world, the ease of information and the viewer’s ability to quickly uncover a summary of great information is definitely unparalleled. But it’s ridiculous how we can control the presentation compared to traditional sales such as one-on-one or telesales.
And it’s more ridiculous how quickly we can measure results compared to direct mail marketing or traditional broadcasting methods.
What production companies can offer
Production companies Vancouver like us at Red+Ripley are more into doing:
- Corporate video
- Commercial video
- Event video production
- Corporate overviews in a documentary format
Even with the most experienced producer, the most engaging client, and the most well-intentioned agency, creating a powerful video that truly converts is highly challenging.
I continue to be surprised at beautiful, refined and seemingly attractive production companies Vancouver for corporate and company use — when they miss the mark.
The crux of any great production company in Vancouver
At Red+Ripley, we always push for collaborative one-on-one as this model supports the client with a Discovery Session format to ask questions and dig deep into research about their brand, strategy, marketing materials and any outcomes or key performance indicators.
It’s in this deep research where the Vision, Outcomes and Target Viewer are crafted. These three will be the crux of any great production company.
Optimizing a powerful vision and outcomes
I’m using the words idea, treatment, one-pager, concept and even proposal simultaneously because they all represent that powerful initial Vision with those important outcomes. I can’t believe it took me this long to even touch on production companies’ methods but here we go!
When talking to many experienced producers, discussing production companies Vancouver is like talking to a fish about water. The commercial standards and corporate video production is well refined and compliments scaled-down film industry standards.
Our company has been into video and film production for over a decade, and that doesn’t include industry experience or education. We produced over a hundred videos a year and proudly claim over 1,000 completed.
And the name of the game is no longer production company standards but how to optimize a powerful Vision and Outcomes for a production to have incredible results!
Production companies Vancouver are all about bringing this initial Vision into life using visuals. We want to get excited about this key idea and start moving directly into a powerful genre and style.
This brings me to the corporate video style which can be done in a documentary with larger-than-life interviews and all the beautiful accompanying footage you would expect from a polished production.
We continue to get a lot of requests for these high-quality corporate videos with a bio or testimonial type of feel.
I really pushed for naturalness and realness. No one wants to be sold to. We all deeply desire the personal connection and care from another person who really has our best interests at heart.
This is exactly why we pushed transparency and realness so hard in our production companies in Vancouver, even when supporting an agency in some “hard” measurable outcomes.
Powerful ways to move, influence and create emotional engagements
Another major way of creating a powerful production company is to use narrative storytelling to move, influence and emotionally engage the viewer.
This brings me to an embarrassing point where I can’t count how many times I cried during a good commercial. And while crying, I’m rushing for a notepad to make sure I find it and download it.
Finding a great reference video and sample is important to influence your producer, show production standards and even inspire storyboards or colors and tones for your production company.
Production companies Vancouver require an inspired client who is discerning enough to know what look and feel they’re going for. So a specific client can certainly support the video and the whole production.
Getting into narrative storytelling involves finding the right idea and scripting it out to a story which complements the brand. And this can really challenge a commercial or corporate video producer.
A story can expand the budget and challenge a corporate video producer.
Additional research time can also be needed in looking for reference videos, working with a director role to build the script and a bit of extra time to cast and secure good talent, locations and properties.
A production can also expand to fit those clear deliverables. Casting the talents and finding locations and properties is important to production companies Vancouver.
At a minimum, doing any production is going to help your sales and conversion, even if it’s a low-quality one. After all, a video done is always better than an idea on the shelf!
If you’re looking for a production company in Vancouver to promote your brand, give us a call or send us an email. We would be glad to help you out.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is on collaborative and custom video production which guarantees lots of customer service and a final product that clients are excited to share!
If you’re looking at working with a great video producer, definitely give us a call or fire us an email. We’ve been doing this for so many years so it’s pretty easy to quickly help.
Looking forward to working with you!