When it comes to video for your brand. Nothing converts like a good video from the best production company!
The ease of information and the viewer’s ability to quickly uncover a summary of great information… Is unparalleled in the marketing world.
It’s ridiculous how we can control the presentation compared to traditional sales such as one-on-one or telesales.
It’s MORE ridiculous how quickly we can measure results compared to direct mail marketing or traditional broadcasting methods.
Production companies Vancouver often take the form of
- Corporate video
- Commercial video
- Event video production
- Even corporate overviews in a documentary format
… are all common.
The crux of any Great Production Company Vancouver
Funny enough, even with the most experienced producer, the most engaged client, and the most well-intentioned agency – creating a powerful video that truly converts is highly challenging.
I continue to be surprised at beautiful, refined and seemingly attractive production companies in Vancouver for corporate and company use…. When they miss the mark.
We always push for collaborative one-on-one as this model supports the client with in a Discovery Session format. To ask questions and dig deep into research on their brand, strategy, marketing materials and any outcomes or key performance indicators.
It’s in this deep research which we use to inform the Vision, Outcomes and Target Viewer. These three will be the crux of any great production company.
Optimizing a Powerful Vision and Outcomes
I’m using the words idea, treatment, one-pager, concept and even proposal simultaneously. Because they all represent that powerful initial Vision with those important outcomes.
(I can’t believe it took me this long to even touch on production companies methods but here we go!).
When talking to many experienced producers, discussing production companies is like talking to a fish about water. The commercial standards and corporate video production Vancouver is well refined and compliments scaled-down film production Vancouver industry standards.
Our company has been producing for over a decade, and that doesn’t include industry experience or education. We produced over a hundred videos a year and proudly claim over 1,000 completed.
The name of the game is no longer production company standards… but how to optimize a powerful Vision and Outcomes for production for incredible results!
Production Companies pushing Naturalness and Realness
Production companies in Vancouver are all about bringing this initial Vision to life using visuals. Also, we want to get excited about this key idea and start moving directly into a powerful genre and style.
- This brings me to the corporate video style which can be done in a documentary. With larger-than-life interviews and all the beautiful accompanying footage, you would expect from a polished production.
- We continue to get a lot of requests for these high-quality corporate videos with a bio or testimonial type of feel.
- I really pushed for naturalness and realness. No one wants to be sold to. We all deeply desire the personal connection and care of another person who really has our best interests at heart.
This is exactly why we pushed transparency and realness so hard in our Production Companies in Vancouver. Even when supporting an agency in some “hard” measurable outcomes.
Powerful ways to Move, Influence and Create Emotional Engagements
Another major way of creating a powerful production company would be the use of narrative storytelling to move, influence and emotionally engage the viewer.
And so this brings me to an embarrassing point, I can’t count how many times I have cried during a good commercial. While crying, I’m rushing for a notepad to make sure I find it and download it.
Finding a great reference video and sample is important to influence your producer. Show production standards and even inspire storyboards or colors and tones for your production company.
Production companies in Vancouver require an inspired client who is discerning enough to know what look and feel they’re going for. So a specific client can certainly support the video and production.
Lastly getting into narrative storytelling involves finding the right idea and scripting it out to a story that complements the brand…. And this can really challenge a commercial or corporate video producer.
Keeping your Production Aligned and Successful
A story can expand the budget and challenge a corporate video producer.
Additional research time, looking for reference videos, working with director role to build the script… And a bit of extra time to cast and secure good talent, locations, and properties.
A production can expand, fit those clear deliverables, casting the talents and finding those locations and properties is important to production companies in Vancouver.
Lastly, at a minimum, doing any product is going to help your sales and conversion. In addition, even if it’s a low-quality one. Continuing to reference the initial vision will keep your production aligned and successful in the end!
A video done is always better than an idea on the shelf!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
He is also certified in digital film with a specialization in cinematography. Also, he has a multimedia diploma and handles project management as a certified business coach.
Furthermore, his main focus is on collaborative and custom video production. which guarantees lots of customer service and the final product clients are excited to share!
So if you’re looking at working with a great producer for animated explainer product video in Vancouver. Definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Thanks for considering working with us!