The Editing Video Production Background
Video Editing, it is the challenging task of crafting powerful narrative using digital linear editing!
The foundation and most important part of editorial is about the technical skills. The non-linear video editing and production is the foundation of all narrative storytelling.
Traditionally, the production workflow is divided into the following phases; development, pre-production, production and post-production. Each one of these phases have multiple steps with a variety of people and companies involved in doing it.
Red+Ripley Video Production from Red+Ripley on Vimeo.
We’ve been editing for many years and produce more than 100 productions yearly, for nearly a decade. We hired video editors, worked with video production editing and we even produced training workflows.
Even in Hollywood films, the largest commercials, favorite documentary shows or on any television production companies needs to master the foundations of editorial technical skills.
Sharing the Knowledge About Video Editing
From this strong foundation, comes the start of an artistic and creative process. Like a painter who knows his tools and mediums, a video editor involves more on the part of the process, which is wrapped in the variation of communication and its story.
In our process, we do a detailed ‘production book document’- with all the planning, so that we can handle production and get all of the deliverable into the editorial. This includes graphics, Red digital cinema footage, effects, titles and even an editing script.
I always want our editors to start with all the tools needed, both in terms of training and knowledge. So we produced our own editing training program.
Being on set as an editor, helps speeding up editing because you become familiar with the production process. But unless there is an opportunity for the editor to help out and become useful while shooting.
Video Editors’ Work
The real challenge of being an editor is performing video editing and production. Understanding the vision it projects and arranging the footage. Finally, to fully realize the outcomes of the video editing production in which will both satisfy the client as well as the vision. This is always more challenging than expected.
BoConcept Vancouver from Red+Ripley on Vimeo.
All video editors get excited about the effects, cool shots and cool graphics with eye-catching styling.
We really calm our editors down and get them to focus first on the story. We call this the Narrative Phase.
Sometimes I’ll listen to commercial video production and edits using only the sound. This helps me really get a sense for the story before providing feedback.
After completing the narrative phase we move into the Rough phase.
Clients are always stressed about delivery because sometimes the visuals can be rough, editions could be imperfect. We avoid any polishing elements such as graphics, effects, color correction, titles, motion graphics, visual effects or anything that masks or distracts from the story.
Getting the 100% Satisfaction from our Clients
In video production editing, we deliver several rounds of cuts. The first round is the Rough, then comes the Fine and then the Final.
Each phase is a delivery round and we encourage client feedback. Collaboration is one of the most important parts of video editing and production.
We expect our video production editing team to be selfless and never take anything personally. Because a strong delivery is always stronger when the director, client and key stakeholders who have the vision fresh in their mind and ready to review.
We Give the Best on What we Do
Sometimes clients come to us with just a raw footage, and they want a professional workflows and a high-quality final product, this is exactly what we want to focus on.
The Employee you Always Wanted from Red+Ripley on Vimeo.
We strive to be the best on what we do and we want to impress viewers with every final product. We are diligent about hitting each project outcome.
Give us a brief introduction of your project through email. Let’s see if it fits and if it doesn’t, we can make suggestions and point you in the right direction! Because we’ve been doing this for so many years, and more than happy to help.
About the Author
Colter Ripley is the executive producer for Red Ripley and has been producing for over 18 years after, since winning film festivals after graduating high school in the year 2000.
He’s certified in digital film, specializing in cinematography. He has a multimedia diploma, certified in project management. In addition, he is a certified business coach.
Colter’s main focus about collaborative and custom video production, guarantying lots of customer service and the final product that clients will be excited to share!
Email us today if you are interested in working with us!