Sales videos are a Combination of Outright Manipulation Combined with Novel Imagery!
As a sales video in Vancouver, we create catchy videos for a brand. Of course, who doesn’t want to be manipulated by something they like and love! Any great public figures or leaders of our time are always manipulating us for our own good (hopefully).
So use the following information with responsibility.
- The big difference in sales videos is their product or service related approach matched with visuals that complement the story and drive the viewer to action and sales.
Problems Concerning Sales Videos
Sales videos have a major problem in the lack of adequate information which can create a roadblock when encouraging the viewer to take action. Another major problem is the motivational tactics reminiscent of peer pressure.
One of the biggest obvious problems with sales videos is the presupposition that your product needs to be sold!
A simple workflow for a great sales video in Vancouver might look like this
- Get attention
- Identify the problem
- Provide the solution
- Present your credentials
- Show the benefits
- Give social proof
- Make your offer
- Inject scarcity
- Give a guarantee
- Call to action
- Give a warning
- Close with a reminder
In an Ideal World, your product or service doesn’t need to be sold and just sells itself.
Tesla is a good example of a highly progressive and innovative company that doesn’t need sales and marketing. Any amount of cash they would have put into advertising they put directly into the product which pushes them to a level of magnitude better than the competitors.
Sales Video, the Approach
One of our approaches when creating sales videos in Vancouver is through a branded approach. We uniquely complement the brand with lifestyle images of people having fun, people engaging in activities and the odd Caucasian woman and child skipping through a wheat field (but seriously though).
All jokes aside, a lifestyle spot complements the brand’s vision by showing people enjoying the sales video and really creating excitement and goosebumps in the viewer for the energy in philosophy they want to bring to their lives.
I’ve been in a producer for over twenty years producing sales videos in Vancouver in high school around the year 2000 and I am still producing.
Our company has finished over 1000 productions for the likes of Discovery Channel, Telus, Microsoft, Best Buy, Future Shop, and many local universities and Municipal governments. We worked for companies large and small in developing powerful sales videos that move viewers.
Bringing in Cash Flow from Sales Video
Some of our largest advertising campaigns have created commercial videos and coordinated an advertising push in the name of $10,000 upwards of $100,000 in digital spend in order to create viewership. These are the largest in terms of response rates, as a result.
- We have created a tidal wave of new customers from simply removing the barriers to purchasing and providing all the information the viewers need to move forward.
- For a great sales video in Vancouver, you just need to build a bridge and break down the barriers so your customers can easily walk across to the other side to purchase.
- You have to be careful because a flood of new customers in business can bankrupt a company.
In contrast, massive sales video outreach is certainly cautioned since the volume of leads can cause some problems.
Working Together and Start Marketing Your Vision
My offer to you is to join us for a free Discovery Session where we’ll ask questions about your product and fully expand your plan and vision for your marketing strategy.
During our Discovery Sessions, we will be asking a variety of questions that will let us uncover some of the important marketing objectives you want. Then, we make a recommendation to you on how to communicate with your target viewers.
This information is the foundation of any successful production and we work with you using phone calls, video calls or even in person in order to fully expand on all your great ideas and carefully prepare an optimized financial budget for your review and approval.
The Result We Provide
We’ve completed over a thousand Productions and made every mistake in the book. Each issue or challenge has allowed us to create new systems. This includes the protocol we use so that we will be running the tightest operation we have ever run!
- So when you work with us you are not just hiring an inexperienced producer but rather a proper corporate sales video content Vancouver. Which will knock your outcomes out of the park?
You’ll be happy at the end of the day with the highly shareable final sales video which you will be proud to present to thousands of potential customers and even put a strong budget behind a digital spend (which we can help guide).
So join us for a high-quality commercial or corporate video production today. Let us uncover your superpower to create marketing mastery! Furthermore, we will get your entire production on paper before we move forward with shooting anything.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Sales Video in Vancouver producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago. Colter is certified in the digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is collaborative and custom video production. This guarantees lots of customer service and the final product clients are excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. And we have been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!