SFU Sustainability – “Slow Lab” Video Production by Red+Ripley Team in 5k!

The Need for a Video

The client wanted to have a video presentation to capture the viewer’s attention on the practical application of sustainable practices inside the school laboratory. The video highlighted SFU’s vision of giving their students a holistic and contextualized education especially on the issue of sustainable practices within the school which they can also apply at home. To attain a sustainable space status means being mindful of the things around us as shown in the video. It means caring about our environment by saving energy and conserving the use of our water.

“To be the leading engaged university defined by its dynamic integration of innovative education, cutting-edge research and far-reaching community engagement.”

The Solution

A video production company was created featuring some practical application of everyday sustainable practices. The result was a captivating video that packs a punch. Without saying any words the characters in the video was able to convey their message clearly. It connects to the target audience right away. The imagery uses to reinforce the message of the importance of conservation to be sustainable.

The Client

Simon Fraser University, commonly referred to as SFU, is a public research university in British Columbia, Canada with campuses in Burnaby (Main Campus), Surrey, and Vancouver.
Canada’s leading comprehensive campuses and most community-engaged with three successful urban campuses.
Promoting innovative education, cutting-edge research, and community outreach.


Simon Fraser University has founded 50 years ago with a mission to be a different kind of university – to bring an interdisciplinary rigor to learning, to embrace bold initiatives, and to engage deeply with communities near and far.
SFU is consistently ranked among Canada’s top comprehensive universities and has been ranked in the Times Higher Education world rankings of 100 universities under 50 years old.
Whether or not your marketing team has an entire scheme sketched out, or whether you’ve only the vaguest beginnings of an idea, Red+Ripley’s imagination, talent, skills, researcher and charismatic team can help you get it done.

About Red Ripley

We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.

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