The Need for a Video
Tata Communications contracted the team at Red+Ripley to make a creative commercial video production about the frustrations of poor Internet service. Slow load times, expiring forms, disconnections – the stuff we deal with on budget Internet (or even pricey plans!)
“One must forever strive for excellence or even perfection, in many task however small and never be satisfied with the second best”
How that can be avoided by going with a trusted, reputable company, with strong customer service and a record of excellence to boot!
Tata Communications pitched to a fund on MOFILM for a video company to produce a short spot for their internet services. In 2014 we won the grant and went on to produce this advertisement!
Red+Ripley wrote a few scripts and ultimately decided on creating a concept revolving around simple frustrations – interviewing a few people in Yaletown, Vancouver – and portraying their complaints with some hired actors to be their “younger avatars”!
The result is a quick, funny and relatable piece about the frustration of slow Internet!
Tata Communications is a Telecom company that provides sub-sea and terrestrial communications networks, data centers, and fixed line and wireless services. Founded in Mumbai India.
Tata Communications has a strong global presence and is the 6th largest mobile service provider in India, with over 65 Million Subscribers.
In 2018, Tata Communications has been positioned as a Leader in the Gartner Magic Quadrant for Network Services, Global.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Red Ripley
We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.
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