The art of video animation is booming in Vancouver

The blossoming industry of video animation in Vancouver

About 20 years ago, video animation in Vancouver was very expensive that it was rarely used in commercials and corporate videos. But all of these changed when nonlinear editing systems like Apple’s Final Cut Pro and most notably Adobe After Effects came out, allowing basically anyone with a computer to quickly create motion graphic animations.

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This advent has made the animated video production industry in Vancouver blossomed.

Animated video production often refers to the explanation of a particular company’s offers or services with complementary visuals that support the whole story, emphasizing certain key points.

Animated explainer video production strictly describes the animated corporate video style used with a variety of styles, genres, and lengths.

Simply put, animated corporate videos and explainers are a great summary of a company’s brand with a narrative arranged in a flow that speaks to its target viewer.

Video animation production workflow

A common workflow for video animation Vancouver is to collaborate one-on-one with a client and an Executive Producer to develop the vision, concept, idea, script and overall treatment of the video animation.

The brass tax of creating a great video is having a great idea. Think of the visuals like the icing on the cake and a powerful animated corporate video needs a strong foundation to start.

Studies show that the use of titles and text can help the viewer retain more information.

The initial vision will determine the success of the video animation Vancouver based on how emotionally compelling the narrative storytelling is.

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This initial phase and workflow for animated explainer video production in Vancouver is so crucial that Hollywood producers will put tens of millions behind a great idea.

When it comes to the animated video workflow, consider the following:

  • Start by identifying the problems that your product or service helps to solve.
  • Come up with a summarized solution to these problems.
  • Dig deeper on the features and benefits of the product or service supported by a strong guarantee, important credibility, and legitimacy.
  • Cap it all off with a strong call to action.
  • Show a clear description of your next steps and logo bumper to finish.

We often support our clients in the production of their corporate video animation Vancouver by asking a series of questions in our Discovery Session and carefully researching and developing the verbiage to pull from later in the scripting phase.

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The use of voice-overs in animated video production

Production of video animation Vancouver often uses professional voice-overs or narrators. This works through a detailed casting and review process to find the perfect voice that would speak to your target viewer, which complements the emotion of the narrative.

By detailed casting means we have to carefully examine the prospective talent’s works and samples to make sure he or she perfectly fits into the project.

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It is in the casting process where we build out the visuals for your animated video production in Vancouver, which is very helpful in complimenting the script.

We have a large range of contacts for graphic design, animation of flash vector art, illustration and other digital art forms. We also have an archive of their reels, samples, and images.

Finding a way to make a simple script visual makes the script real so the viewer can understand visually both the text on screen and the auditory explanations of the voice-over.

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The process of making an animated corporate video

I prefer it when clients give us a free-range on their script. Two or three Discovery Sessions will allow us to ask a lot of questions and really expand on their video animation Vancouver project deeply.

I like to do a bit of research into reading their website, brand materials, and any other published media. This well-rounded picture helps build out some great reference material.

All this research informs the script and then the casting process of finding great visuals.
Seeing your entire production on paper is helpful in reviewing all details with a fine-tooth comb and making sure they all aligned with the brand’s vision.

Once we all have these amazing assets, we move into the post-production process and select music that compliments the emotion of the animated video.

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Animated video production the Red+Ripley way

At Red+Ripley, we use Adobe After Effects to animate corporate videos and commercials with the ease of a digital workflow.

Certainly, there is creativity in taking the illustrated images and storyboards when performing the motion-graphics animating.

The genre of an animated explainer corporate video and feeling is important to consider. Some projects can have a fast pace and lots of action happening which is designed to keep your viewer engaged.

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The approach which counteracts this energy is the slower-paced, smoother or simple piece which brings precision to your script.

So for your next video animation Vancouver project, consider Red+Ripley and we assure you we can work out to build a powerful concept for your production.

Send us an email today!

About the Author

Colter Ripley is a Video Producer and the Executive Producer for Red+Ripley. He is certified in a digital film with a specialization in cinematography. He is also a certified business coach, has a multimedia diploma and handles project management. His main focus is collaborative and custom video production.

Red+Ripley has been producing videos for over 18 years after winning film festivals nearly two decades ago.

If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years so it’s pretty easy to quickly help.

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