Event video production can be an ultimate dream experience for any videographer!
Inside every producer or filmmaker’s heart is a creative and free spirit who wants to go on adventures and shoot cool, interesting stuff.
Of course, the realities of producing for a brand and representing a company is always a balance. I’ve always loved finding golden nuggets of beautiful cinematography, even in the simplest of events.
But the dark and disturbing truth for any videographer is when he or she is being forced to do a poor or low quality piece. So I absolutely recommend working with a video producer when capturing an event. Ask them some questions and find out their passion for the project.
What to consider when doing event video production in Vancouver
A little bit of creative freedom, some beautiful shots, nice color correction and a musical track that emphasizes the emotion of the brand — these simple elements can bring a lot of heart and passion to a piece.
In terms of technical lingo, here are some production specs and standards I recommend.
- Get there early, stay late and capture as much content as possible and always overshoot and overcapture because you never know if that hard drive full of footages will be put to good use in the future.
- Get a variety of shots — moving shots, incidental shots, anything and everything that is happening
- When shooting with a drone, use Parallax Shots and capture an initial shot. Then roam around the premises to give a feeling of space and freedom of movement, establish the location and know what’s going on.
- Cover using movement, especially a minimum of handheld shots, using a shoulder rig. A lot of DSLR or more simple consumer cameras have a slight shake that goes along with the rolling shutter effect, even with Red Digital Cinema and high quality cameras.
- Instead of going simple with a shoulder rig, why not get a proper slider, or just do some smooth movement? I’ve always loved to use Glidecams and capture footages with slight Parallax movements, which gives a sense of depth and feels more engaging.
- Finally, capture a variety of footages and angles. I always over-deliver when it comes to shots, shooting wide and close and long lens, and moving and everything else you can think of!
The best equipment to use when capturing an event video Vancouver style
There are a couple basic specs and camera standards to consider if you want your event video Vancouver project to come out great.
- Capture in 4k or above. I have been capturing in 5K for nearly five years and I love the Red Digital workflow. But each of us has his own preferences in terms of camera quality. I know when you get into DSLR footage, 4K is the minimum because of the resolution and crispness loss. This also goes with 2K or 1080p HD footage.
- I prefer keeping an ISO, f-stop and shutter similar throughout the piece. If you crave for a certain style and look, these settings can contribute to it.
- Go simple and clean with your picture style by having properly composed images, blacks and whites that are properly exposed and a picture profile that is true to the actual location, including color or white balance.
- After capturing true and clean images with clear audio, more modifications can be done later including audio and color adjustments. You can also spice up the piece with musical or transitional effect elements.
When you’re getting excited about all of these standards, you might get obsessed about consistency. But here are a couple of ideas and ways on how to have complete inconsistency and make your event video Vancouver project look amazing:
- Shoot with a variety of cameras. Make sure those pictures are properly composed and with
incorporating images, footage, drone shots, Glidecam shots, shoulder rig shots, interviews and a variety of other shots, even from a GoPro. All of these will work and would look great in the edit when building novelty and variety!
- Don’t just get those beautiful images but also get some interviews too. Work with voice overs and interviews, and even some strong musical influence, which can bring your piece alive.
The process of event video production in Vancouver
Generally, when talking about event video production and event videography, we are referring to incidental footage capture. This process is something like broadcast where you have a camera operator roaming around capturing anything and everything that is happening.
When we start to expand the project, we might move into a corporate video where we have pre-scheduled actions such as interviews, people doing activities, any shots of the location or specialty shots of certain products or services being performed.
Then when we step up and get into commercial. Some of the main differences are in the level of planning involved in the story.
The main differentiator with any event video Vancouver commercial is often the scouting and casting of talent, locations, properties and other production details that support the narrative and the script.
Commercials are often highly focused on pre-production such as working with the director and building a concept and script, looking at boards and reference videos, even finding color styles, editorial styles and promotional outcomes.
Regardless of whether you’re doing an event video production, corporate video production or commercial, you can easily plan extra, do more and focus on that amazing story and make it pop!
The ultimate villain and enemy of any good event video Vancouver production is a client and producer relationship, which isn’t tight and collaborative.
The client and producer relationship is the crux of any great production!
Any great video is simply a collection of people coming together to make a project come alive. So choose smart and capable people and give them the space and opportunity to do their roles well!
Having a great vision, forming a specific target viewer avatar and building out some specific outcomes to achieve are the heart and crucial elements of any event video Vancouver production.
These are some of the things we do for event video production in Vancouver. Give us a call if you are interested in working with us for your next project.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is on collaborative and custom video production that guarantees excellent customer service and a final product that clients are excited to share!
If you’re looking at working with a great producer for event video production in Vancouver, give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!