Grab the viewer’s attention, using the Power of Video Marketing
You’ve heard it all before. Video is the next big thing in marketing. It can capture people’s attention, connect with their emotions, and most likely persuade them to buy a product or service. The problem is, with more and more business owners who are using videos for marketing nowadays, how can yours stand out? The power of video marketing utilizes viewer interest to increase sales. In addition, it makes the brand known.
If you’ve created video after video but still fail to grab the viewer’s attention and ultimately get your desired profits, then maybe a well-crafted motion graphics video can work for you.
Furthermore, determining the scale of your video budget depends on your vision for the outcome. The earlier the life of your product/company is, the more likely it will be that you’re trying to appeal to as many demographics as possible to build that customer base you need for success. Alternatively, if you’re a senior company, you could want to outreach to a new base of potential clients for the first-time.
- Motion graphics are the method of animating images with the use of computer hardware and software.
- Not every project idea fits every form of production and it’s important to figure out in early stages how to maximize your budget and create the best video production possible.
The budget that provides exactly what you need
Whether you want something as simple as event coverage, or an integrated promotional platform with viral agency ads, we can help you determine what works best and estimate a budget that provides you with as much value as possible.
For example, we at Red Ripley take some images, work on them to make them move any way we like. It’s like bringing inanimate objects to life! We can make them move like puppets, bounce like springs, shatter like glass, flow like water – the possibilities are endless!
But motion graphics are not created for the sole purpose of entertaining viewers. In particular, they are made to tell a story – your story. It is what your company’s history and values are. They can tell a story about your latest product or service, a corporate event, and so on. Thus, utilizing the full power of video marketing!
What makes it work, the Power of video marketing
What does it have that captures the attention and interest of viewers?
WinWin – Animated Explainer – Red+Ripley Commercial from Red+Ripley on Vimeo.
It has something to do with the way our minds work. In the book, “Advanced Educational Psychology”, the authors, Ram Nath Sharma and Rajendra Kumar Sharma state that,
“…the moving stimuli attract more attention. The position of stimulus changes due to movements. An object lying in some corner of the room will not attract our attention, but even if there is some illusion of movement in it, we cannot help attending to it.
And that’s what motion graphics is all about – movement. Additionally, you can use it to make your videos pop, attract new customers, and gain an edge over your competitors!
Choosing the best motion graphics maker
Why should you choose Red Ripley for your motion graphics?
It’s because we have:
- A fast turnaround. At Red Ripley, we listen to you and understand your needs. That’s why we make it right the first time.
- Experts who do lots of development and strategy for your videos because we want them to look really good.
- A roster of illustrators that consists of 40 to 50 highly skilled, creative professionals who love their craft so much, they’d stop at nothing to make each illustration a cut above the rest. Once you choose from their illustrations, we take them and develop powerful videos complete with voice-overs and sound effects to create a compelling story.
Make your video production more interesting and captivating with motion graphics. After all, they are one of the keys to your business success.
Red+Ripley emphasizes transparency and strategy so that you know exactly where your money is going when we create each project. Because we break down all rental, transportation, labor, and delivery costs in a clean and clear way to ensure you get the best bang for your buck.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago. Colter is certified in the digital film with a specialization in cinematography. He also has a multimedia diploma and handles project management as a certified business coach.
Video Production Services in Vancouver – by Red+Ripley from Red+Ripley on Vimeo.
His main focus is a collaborative and custom video production which guarantees lots of customer service and the final product clients are excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!