Video Director for Commercial and Corporate Video

Video Directing is all About Enrolling your Team in a Production Vision that brings Exciting Ideas to the Screen

I’ve been producing corporate videos and commercials as a video director for many years. In particular, these videos created for YouTube, Vimeo, and many other online and social media publishing platforms. 


Tera Brew Craft Beer Dispenser from Red+Ripley on Vimeo.

Some of our videos have gained hundreds of thousands or even millions of views! The foundation of every great production starts with a powerful vision and a concept which you and your video director brings it to life. 

Since, there’s been a massive flattening of the industry when it comes to video production costs, equipment and ease-of-use. Although, the bar to entry has decreased and the access to education and technology has increased.

This flattening of the industry and decentralization has put the power in the hands of the consumer. Thus, it has reduced the size of the production chain. This results in fewer people required in order to produce high-quality video directing and commercial works.

The Video Director Creates Art and Unique Genre

Every brand speaks directly to a target demographic and every shot has a positive or negative association. Hence, a video director creates art and style to bring a video to life. Something bold and original can fit with a certain concept and brand. Finding a tasteful style and genre to accentuate your production is where your director comes in.

  • In a professional filmmaking Vancouver industry contact, a director works directly with the talent in order to gain capture of the right performance. 
  • A great video director will have clarity of purpose. Like an artist, they will understand the vision and find out what the client is trying to achieve.
  • Additionally, a great video director always treats others well. I never want to micromanage on my sets, a director will put together a strong team and support them in their roles.

The most advanced directors I have ever worked to collaborate and work with smart people to bring a vision to life.

The best director for commercial and corporate video

Learning and Experience, the Becoming of a Great Director

I was surprised when shadowing video directors on a professional TV series. The directors spent a lot of time socializing. Working with clients and collaborating on the vision with the talent or interview subjects. In an ideal world, the director doesn’t do much of anything and the team really supports them in their role.


Tesla – The Road Not Taken – Red+Ripley Commercial from Red+Ripley on Vimeo.

I’ve seen a lot of amateur video directors who micromanage and yell a lot of instructions. When I was young and in my amateur years, I also gave too many instructions and forced people to do what I wanted, even when I knew it wasn’t the right idea.

I agree with Mark Hemstock when he says the more successful a production, the more original it is. The best video directors are original, compelling and there story, shots and performance all have a unique style. .

 There are many elements in a production, such as:

  • Selection of cast
  • Location sourcing
  • Lighting style and theme
  • Camera movements
  • Timing of performance and delivery
  • Musical cues in the edit
  • Narrative storytelling
  • FX and graphics with transitional components

There are so many elements to great production. The job of the director is to those ideas and align them. I’ve been an experienced Director of Photography and Camera operator for 20 years now. I’ve worked in documentary, commercial, and broadcast media production based in Vancouver Canada. Hence, our company has provided hundreds of productions for some of the biggest companies in the world.

Targeting Niche Markets is Huge Because Viewers need Specific Communications

Targeting niche markets is huge because viewers need specific Communications that are targeted to their desires and interests. The beauty of web optimization techniques such as social media, video distribution, and retargeting is the ability to specifically Market to the right people.

A video director is really concerned with getting the right concept and feel for your production, there’s a challenge and a key to success when it comes to choosing a Vancouver company that handles the right style, approach and techniques.

Check out the article about the best companies

No Matter What You’re Into, there is a Market for it!

Find a video director who you love working with and you can’t wait to share all your great ideas. Building the concept from scratch is to find a great style to match your techniques. Also delivering on time and to the right budget while having fun is the way your production should be.


Kevin Hydes of Integral from Red+Ripley on Vimeo.

Although we have a small team, we have diverse backgrounds on corporate, commercial, and even viral YouTube hits. Hence, finding a great distribution platform is huge to optimize your work of art. Never underestimate the power of great distribution for that amazing final product.

It is also crucial to be story-driven because a creative animation agency is all about consistency for decades. Lastly, our company is lead to by visionary directors. Who understand your concept and bring your advertising and craft those amazing commercials with 4 award-winning results.

So if you’re interested in doing some video or any sales video Vancouver, chat with us. Then let’s do a discovery session to unpack your ideas. And start on your video today by just firing us a quick email describing your concept. 

About the Author

Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. 


The Employee you Always Wanted – Red+Ripley Commercial from Red+Ripley on Vimeo.

We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago. 

He is certified in Digital Films, specializing in cinematography. Furthermore, he has a multimedia diploma and handles project management as a certified business coach.

Lastly, his main focus is on collaborative and custom video production. This guarantees lots of customer service and the final product clients are excited to share!

So if you’re looking at working with a great producer for animated explainer video production company. Definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.

Email us to discuss your production!

The best animation production here

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