Video Editing, the challenging task of crafting a powerful narrative using digital linear editing!
It is, in gist, the editorial phase of a workflow that focuses on specific technical skills.
Traditionally, the production workflow is divided into development, pre-production, production, and post-production phases. Each one of these phases has multiple steps and involves a variety of people and companies.
The Video Editor’s Workflow
The real challenge of being an editor is performing video editing and production, mostly understanding the project vision and arranging the footage and all other assets to fully realize the outcomes of the video editing production.
Even Hollywood films, the largest commercials, and your favorite documentary storyteller need to master the foundations of editorial technical skills. The majority of which can be quickly mastered online now.
From this strong foundation comes the start of an artistic and creative process. Like the painter who must know his tools and mediums, the editor moves on to the more involved part of the process which is wrapped in the nuances of communication and storytelling.
Getting the obvious message across is a primary outcome that will surely satisfy the client. But this is always more challenging than expected.
100% client satisfaction through video editing
For nearly a decade now, we’ve been editing and doing over 100 productions. We’ve hired video editors, worked with video production editing workflows and even produced training for video editing and production.
In our process, we do a detailed production book document with all the planning so that we are able to handle production and get all of the deliverables into editorial. This could include graphics, Red digital cinema footages, effects, titles, and even an editing script. I always want our editors to start with all the tools needed, both in terms of training and knowledge, so we produce our own editing training program.
Being on set as an editor watching the production process seems to speed things up later. But unless there is an opportunity for the editor to help out and become useful while shooting, I don’t believe the additional time saved in post-production is worth the hours on set.
Oftentimes, editors get excited about the effects, cool shots and cool graphics with eye-catching styling. But we calm our editors down and get them to focus first on the story. We call this the Narrative Phase.
Sometimes I’ll listen to commercial or video production edits using only the sound. This helps me to really get a sense of the story before providing any feedback.
After completing the Narrative Phase, we move on to the Rough Phase.
Clients have always been stressed about this delivery because sometimes, the visuals can be rough and edits can be imperfect. We take a good stab at sound in this phase but we avoid any polishing elements such as graphics, effects, color correction, titles, motion graphics, visual effects or anything that masks or distracts from the story.
In video production editing, we deliver several rounds of cuts. The first round is the Rough, then the Fine, and then the Final. Each phase is a delivery round and we encourage client feedback because collaboration is one of the most important parts of video editing and production. At this time, we expect our editors to be selfless and never take anything personally because a strong delivery is always stronger when the director, client and key stakeholders have the vision fresh in their mind and ready to review.
Sometimes people come to us with just raw footage. If a client is looking for professional workflows and a high-quality final product, this is exactly where we want to focus. We strive to be the best at what we do and impress viewers with every final product. We’re obsessed with hitting each project outcome.
Fire us an email today and give us a brief introduction to your project. Let’s see if it’s a fit. But if it isn’t, we can always make some recommendations or point you in the right direction at the very least.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. In addition, he has a multimedia diploma and handles project management and is a certified business coach.
His main focus is on collaborative and custom video production which guarantees lots of customer service and a final product that clients are excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years so it’s pretty easy to quickly help.
Email us to discuss your production!