Traditional broadcast marketing vs. digital video marketing
Why does video marketing Vancouver the new trend today?
The traditional approach of using broadcast marketing for your video is over. Although broadcast is kinda like film, it will never really go away. Sadly…
The main benefit of the broadcast is the broad and general reach. This is great for large international brands to help them attract a massive following and for those who can handle the advertising costs associated with multimillion-dollar advertising pushes with proper ad agencies monitoring the results.
The link between the internet and video marketing and promotion
Although the internet has been around for a few decades, advertising and video marketing agencies have been slow in taking advantage of this medium.
When speaking of marketing and promotion of video marketing Vancouver, this is mostly the publishing and distribution portion of the production process.
But of course, no amount of video marketing Vancouver promotion will take the place of a powerful story, attractive visuals, and decent production value. So don’t listen to those internet marketers who tell you to pop open your cell phone camera and produce a low-budget vid.
The growing trends of digital video marketing and promotion in Vancouver
There are a lot of trends in video marketing Vancouver and we’ve seen hand-drawn whiteboard animations come and go. We’ve seen simple cell phone capture come and go, and we’ve also seen a shortening in the lengths of videos.
There have been a lot of trends but digital video marketing Vancouver and promotion videos have continued to grow.
It’s been strange to see YouTube ads, Facebook ads, Instagram ads, Twitter ads, and all other social media sites develop their own advertising platforms. We have been a part of the large advertising pushes on YouTube where $100,000 or more is put behind a video. And one thing we learned is that one of the main considerations before sending one of these big promotional pushes at a video is the quality and conversion of that video. It is important to create that powerful story and the narrative which properly represents your brand. And from there, we would then know if the video is successful in attracting viewers and possible clients.
It is also more and more important to have a video that converts views into sales.
After all, this is the end goal of most companies why they engage the services of a video marketing Vancouver agency like ours.
This complex interaction involves selecting a properly targeted viewer and purchasing an impression with that person. If the targeting is done well, the viewer is interested in the content, the action is clear, and there’s a chance of that viewer taking the “Next Step.”
Simply put, the conversion is impressions over sales, and this is one of the main numbers video marketers are concerned with.
Why go into digital video marketing
- The internet has a wider reach than broadcast media
- Target specific viewers and attract possible clients
- The video can be promoted across many platforms
- Easily accessible
- Great viewer advantage
The benefit of transitioning away from broadcast media towards digital video marketing is mostly in the targeting of the viewer.
There’s an incredible amount of controversy regarding personal data and whether advertising companies should be able to target so specifically.
But we’re not looking at personal data. Rather, we’re looking at an aggregate of how many people your marketing video can be promoted to. So when we’re creating a proper video campaign and considering digital publishing and distribution, we’re essentially doing video marketing.
The social video platforms, Google AdSense and other publishing platforms will immediately give you feedback on your conversion. It will quickly become crystal clear whether your advertising dollars are going to good use and that the video marketing Vancouver you created is successful.
Go for the best video production company in Vancouver like Red+Ripley
One of the main benefits of working with a video marketing Vancouver agency like ours is the level of experience in publishing campaigns. I’ve often been surprised at viewers’ reactions when we publish their campaign and start to get those results back.
Creating a powerful video, great story and emotional engagement of the narrative is really going to be the distinguishing factor. And once you’ve created that amazing video, do a test and put a bit of a push behind it.
I’m encouraging the shortening of videos when used for advertising purposes. I’ve seen 15-second videos, 30-second videos, 60-second videos and even 90-second videos work really well.
One service we provide for clients is cutdowns where we take the original video and reduce the length to re-edit and test what works.
The analytics on those platforms will give you a quick gauge of whether or not you should scale up the funding.
“I’ve often enjoyed shows like “Pitchman” where Billy Mays and his team members work together to build a high converting spot and advertising push over broadcast and wait to see the conversions come in.”
So if you’re looking at working with a video marketing Vancouver agency like our company, send us an email and introduce your project. We would be glad to help.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. In addition, he has a multimedia diploma and handles project management and is a certified business coach.
His main focus is on collaborative and custom video production which guarantees lots of customer service and a final product that clients are excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years so it’s pretty easy to quickly help.
Email us to discuss your production!