Video Montage, Simply a Series of Images in a Fast-Paced Fashion to Compress time.
What is a video montage in Vancouver? The concept of a montage comes from a series of images played out in order. One image creates a feeling or sensation followed by another image which creates another feeling or emotion. When two images are put in sequence, they create an emotion that emerges from individual items as they are weaved together in a story.
Now when you are talking about creating a montage, you might be talking about capturing amazing footage and patching it together into a series to tell a story. In contrast, it is simply one video clip after another matched with voice over or on-screen talent allow some form of congruence as each clip plays out to form a consistent story line.
The Narrative Storytelling Process of a Video Montage
Above all, the narrative storytelling process is the stitching together of a sequence of ideas. Hence, it is what you might call a video montage.
If you have something consistent throughout your video montage that can help create a story that combines all the concepts together into a nice tidy unit.
So a video montage is really a series of images but it can be more effective if you set it to voice over or have an on-screen talent such as an interview subject or other interesting person which creates a narrative and story line to motivate the images.
Video Montage, Complementing the Storyline
This is really all about motivation because the visuals need to complement the storyline of the piece. If you’re creating a video montage the series of images will naturally tell a story.
This is one of the main reasons I work with an editor, it’s extremely challenging to weave together a narrative that makes sense and compliments the brand and viewer it’s associated with.
It’s hilarious to think that all videos are just a montage, a simple repeated pattern of images set to music, voice-over, and often clumsily trying to sell you something.
The narrative around sales and working to influence your viewer is one of the most challenging elements of a video montage because there’s a subtle nuance to selling too hard or covering all the brand of benefits too strongly.
The Biggest Problem with Creating a Proper Video Montage
In an ideal world, you capture each idea subtly and deliver it in a video montage that excites and encourages the viewer.
So the biggest problem with creating a proper video montage is all the nuances that aren’t seen directly in the visuals. I’ve had clients obsessively focus on every visual and the story each frame of the video is telling (which is a little too detailed and often misses the bigger picture).
The biggest problem is weaving that story and connecting with your target viewer while also hitting some of the brand’s video outcomes. It’s important to know what kind of outcomes you are trying to achieve with your project.
The simple act of defining a few outcomes defines your viewer, the story and the images behind your montage.
Making Your Target Viewer Care
So a montage is just a series of images, however, the story is the foundation you need to point in making your target viewer care.
Here are some potential ideas for workflow from start to finish.
- How can you grab attention quickly
- What’s the problem the viewer experiences?
- What’s the easiest solution to their problem?
- What are the most important features to go deeper on?
- How do we know you’re trustworthy?
- Who else has used it and had success with it?
- What’s the specific offer for the viewer?
- Why should someone take action now to get this done?
- What’s a clear call to action the viewer can take right now?
- What kind of warning or issue is this avoiding?
Have you found a story and connected with an exciting vision for your production?
Your target viewer wants outcomes to and they’re looking at your video to provide that. Cut the BS and clear the way so the viewer can easily engage with your brand.
I swear to god most marketers are getting in their own way and but stepping on their own feet.
Sometimes the most simple, clear and easy explanation is the one which works the best.
Cut out the middleman and give your viewer exactly what they want with a clear story that really connects and draws them in to get them excited.
Our Guarantee in Making Excellent Video Montage
Our company has been producing corporate videos for nearly twenty years. It started when my partner and I want a few film festivals in high school. From there our fate was sealed and we have produced corporate videos and commercials for many years now.
We produced over 100 videos a year for many years so we have a variety of experience creating montage videos and excitement around connecting with our clients’ vision and executing a powerful production.
If you’re getting excited about your project, that’s a good sign. Talk to us about doing a discovery session so we can ask some questions. Then further unpack your vision and all your exciting objectives.
The corporate video is an exciting and powerful medium but it’s simply a montage video and series of visual imagery which weaves and narrative story.
When it comes to creating a great montage video, get that vision and target viewer.
Biggest Benefits of Video Montage Plans
One of the biggest benefits any video montage plan can have is a simple step-by-step battle plan. Although, it doesn’t need to be complex. Make an exciting outcome and make it real by writing it down. From there, we can try to work back plan with simple steps to get that outcome. This simple planning process can be done quickly and doesn’t need to be perfect.
Sometimes we are our worst enemy and get in our own way with over-complexity of a video.
So get that excitement together and get a montage video in the works. The simple video sequence doesn’t take much thinking, it takes a few outcomes and a strategy.
Finally, remind the viewer with a summary of all the great points and they are exciting outcomes.
I hope you got inspired by some ideas and you’re looking to do a cool video, talk to our team and let’s do a discovery session to further expand your project.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
Colter is certified in the digital film with a specialization in cinematography. Moreover, he has a multimedia diploma and handles project management as a certified business coach.
His main focus is collaborative and custom video production. Guarantees lots of customer service and the final product clients are excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!