Introducing the simple process of video montage
What is a video montage?
The concept of a montage comes from a series of images that are played in order. One image creates a feeling or sensation followed by another image which creates another feeling or emotion. When two images are put in sequence, they create an emotion that emerges from individual items as they are weaved together in a story.
So a video montage is simply a series of images that are put together to create a story though it can be more effective if you set it to voice over or have an on-screen talent such as an interview subject or other interesting person that would create a narrative and storyline to motivate the images.
When talking about creating a montage, you might be talking about capturing amazing footage and patching it together into a series to tell a story. This is simply putting together one video clip after another matched with voice over or on-screen talent that allows some form of congruence as each clip plays out to form a consistent storyline.
In more simple terms, a video montage is the stitching together of a sequence of ideas, which is often referred to as the narrative storytelling process.
If you have something consistent throughout your video, it can help create a story that combines all the concepts together into one nice tidy unit.
The great role editors play in creating a video montage
This is really all about motivation because the visuals need to complement the storyline of the piece. If you’re creating a video montage, the series of images will naturally tell a story.
This is one of the main reasons why I work with an editor. It’s extremely challenging to weave together a narrative that makes sense and compliments the brand and the viewers it is associated with.
But it’s hilarious to think that all videos are just a montage, or a simple repeated pattern of images set to music and voice over that is often clumsily trying to sell you something.
Challenges in making a video montage
The narrative around sales and working to influence your viewer is one of the most challenging elements of a video montage because there’s a subtle nuance to selling too hard or covering all the brand of benefits too strongly.
In an ideal world, you capture each idea subtly and deliver it in a video that excites and encourages the viewer.
So the biggest problem with creating a proper video montage is all the nuances that aren’t seen directly in the visuals. I’ve had clients who obsessively focus on every visual and the story that each frame of the video is telling (which is a little too detailed and often misses the bigger picture).
Another problem is weaving that story and connecting with your target viewer while also hitting some of the brand’s target outcomes. But it’s important to know what kind of outcomes you are trying to achieve with your project.
The simple act of defining a few outcomes also defines your viewer, the story, and the images behind your montage.
Workflow ideas in creating a video montage
A montage is just a series of images but the story is the foundational point to making your target viewer show their care.
Here are some potential workflow ideas from start to finish.
- How can you grab attention quickly?
- What’s the problem the viewer experiences?
- What’s the easiest solution to their problem?
- What are the most important features to go deeper on?
- How do we know you’re trustworthy?
- Who else has used it and had success with it?
- What’s the specific offer for the viewer?
- Why should someone take action now to get this done?
- What’s a clear call to action that the viewer can take right now?
- What kind of warning or issue is this avoiding?
Have you found a story and connected it with an exciting vision for your production?
Your target viewer wants outcomes too and they’re looking at your video to provide that. Cut the BS and clear the way so the viewer can easily engage with your brand.
I swear to God most marketers are getting in their own way but stepping on their own feet.
Sometimes, the most simple, clear and easy explanation is the one that works the best.
Cut out the middleman and give your viewer exactly what they want with a clear story that really connects and draws them in to get excited.
Making video montage the Red+Ripley way
Our company has been producing corporate videos for nearly 20 years. It started when my partner and I won a few film festivals in high school. From there, our fate was sealed and we have produced corporate videos and commercials for many years now.
We produced over 100 videos a year for many years so we have a variety of experience creating montage videos. We always feel excited around connecting with our client’s vision and executing a powerful production.
If you’re getting excited about your project, that’s a good sign. Talk to us about doing a discovery session so we can ask some questions and further unpack your vision and all your exciting objectives.
Corporate video is an exciting and powerful medium but it’s simply a montage video and series of visual imagery which weaves and narrative story.
When it comes to creating a great montage, get that vision and target viewer.
One of the biggest benefits any video montage plan can have is a simple step-by-step battle plan. It doesn’t need to be complex. Make an exciting outcome and make it real by writing it down. From there, we can try to work back a plan with simple steps to get that outcome. This simple planning process can be done quickly and doesn’t need to be perfect.
Sometimes we are our worst enemy and it gets in our own way by over complexifying a video.
So get that excitement together and get a montage video in the works. This simple sequence doesn’t take much thinking. It only takes a few outcomes and a strategy.
Finally, remind the viewer with a summary of all the great points and the exciting outcomes.
I hope you got inspired by some of these ideas and if you’re looking to do a cool video, talk to our team and let’s do a discovery session to further expand your project.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. He’s been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is on collaborative and custom video production that guarantees excellent customer service and a final product that clients are excited to share!
If you’re looking at working with a great producer video montage in Vancouver, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!