Video production cost breakdown and analysis from an industry expert
I’m going to give you the video production cost breakdown and analysis from Vancouver local companies so stay tuned for the goods!
I might as well give you all the good stuff right off the bat so you have a quick summary.
And oh yes, our company does video production and corporate videos for local brands and commercials for YouTube and social advertising.
So yes, we have lots of experience doing this type of work and I can give you a couple of ideas where to start. More on that soon.
Video production cost fluctuates through the years
I’ve been into video production for 19 years so I’ve seen a lot of cost fluctuation and our company has been responsible for an adjustment in the production cost in Vancouver. We have led the low commercial production cost and high-quality production costing for local brands and companies by having lower overhead and fast turnaround times.
One of the ways we’ve kept costs low is by working with contractors and keeping our overhead expenses lower. So take that into consideration when it comes to dealing with a professional company because lots of companies have location spaces and studios with a full-time staff that they are supporting.
I found there’s a big driver from companies to get business in through the door and several of our competitors like Oh Boy Productions, Media. Agency, BasetwoMedia, and On-Demand Production Network all have sales teams and dedicated salespeople who are chasing down clients.
Right now we just do simple outreach online and build a massive client list and network of clients so we don’t spend much on the sales process and certainly look to acquire referrals and business from clients who know about our services or have heard about our work.
It helps that we’ve been in business for so many years and a lot of people know our company. In fact, I know a lot of local companies and the people who work in marketing at their firm too.
Cost estimates for video production in Vancouver
Here are a couple of ideas on the price:
- When you’re dealing directly with a videographer or individual producer who is working out of their house or has training and experience producing commercials through corporate video shows or event videos, you’ll be looking at a range of between $50 to $75 per hour and project expenses ranging from $1,000 to $3,000 per project.
- When you’re dealing with a scaled-down production or simply a group of filmmakers or producers who sometimes do an income share or several roles divided up between a few friends, you’ll be looking at a range of between $75 to $100 per project or between $5 to $10,000 per project. These companies are simple and cost-effective with low overhead.
- When you get into proper commercial production for corporate videos and professional services for brands, you might be looking at an RFP process to find the cost and a proposal for services so you make sure you’re getting high-quality work. These types of projects start in the $10,000 range and can move up to between $30,000 and $50,000.
- When you’re dealing with proper advertising agencies and local companies that offer commercial production services, who usually are the guys who do car ads for Bentley and new product launches for Microsoft, you might be looking at $50,000 as a start-up cost. However, a commercial campaign could run you several hundreds of thousands of dollars.
- The last category is the proper film industry that follows certain standards, which utilize the costing chain workflow starting with an executive producer who hires directors, producers, and cinematographers who then add their favorite team members and contractors. After completion, the product is handed off to a post-production house, maybe a sound house, a visual effects company, or maybe other production services. The variety of professional companies keep a very polished and high standard production but expect this kind of project to start in the $100,000 and $500,000 range per project or campaign.
Amazing ideas to help you save money
Here’s a couple of amazing ideas when it comes to saving money and getting the most out of your production.
There are some key elements to any cost that often need to be built out and they can be reused for future productions. Here is a rough list to give you an idea.
- Script story and idea
- Director and production team
- On-screen talent
- Locations, properties, and special expenses
- Post-production services and editorial
- Effects, motion graphics and visual effects
- Sound effects, audio engineering, and mixing
Now you can see right away that if you do a campaign with multiple spots, you can immediately save on the cost and drop your total cost per project down by 1/2 or 3/4.
For example, if you reuse the same talent for multiple productions or maybe you build out some visual effects which can be used for multiple spots, this will give you a cost that can be repurposed for other productions.
Now obviously, when you’re shooting interviews and specific information in a corporate video format, maybe this might not be relevant. But when it comes to YouTube, online, social publishing, and video projects made for the web, you might be able to take advantage of doing multiple spots and drop your production costs and price down to $1,000 per video!
One of the reasons why we push for discovery sessions and phone calls with our clients is that it makes it easy to understand their production costs and what kind of standards they are going for. This allows us to have a quick phone call that can last less than an hour and gives us a good idea of what kind of project they’re trying to produce and what would be the most efficient way to lower down the cost.
We’ve been producing commercial projects for nearly 19 years, which started when my partner and I won a couple of film festivals in high school. From there, things took off and we started producing more and more projects until we were producing over 100 projects per year. In some of our busiest years, we produced 150 commercials so you start to see some consistent trends.
One of the reasons why so many people work with us is that we have a collaborative and customer service-oriented method which allows us to get to know your project, your vision, the outcomes for your project and your target viewer so we can do a great job producing a custom project just for you.
So give us a call today and maybe we can help expand your idea and build out a great project. Whether it’s starting at $500 for a couple hours of shooting or expanding to a proper commercial budget with film industry standards, we have you covered!
I hope we get to work together. Thank you so much for checking out our video production cost article!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. He’s been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is on collaborative and custom video production that guarantees excellent customer service and a final product that clients are excited to share!
If you’re looking at working with a great producer for film and video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!