Social production methods have completely flattened the video production landscape!
I’m talking about video for YouTube and video production for social and online web publishing mostly.
Decades ago, the mystical and dreamy quality of the film industry was left in the hands of the professionals to WOW consumers like you and me. Now, the era of movie magic has finally come to a close due to accessibility and a new form of currency, nearly a century has passed since advanced video production trickery was perfected.
Then came the era of computers, visual effects and online imagery. What was once power concentrated in the hands of just a few large production companies is now in the hands of the consumer.
The problems with YouTube, Social and Web Video Production
In the last few years, I have been deeply perplexed at why video has become commoditized and reduced to simplicity. Anyone with a camera can capture something millions can view.
- The problem with this era is that the volume of content being generated is just noise, unable to be consumed even by the most picky consumer. Every second, an hour-long video is uploaded which caused the flattening of our whole industry.
- The technology is in anyone’s hands, but that doesn’t mean anyone wants to watch it.
- The fundamental desires and drivers of humanity are still strong at work! These videos have just created an accessibility.
You can guess what people are fundamentally drawn to. The quality and depth of limbic system resonance is essentially what draws people in.
That means the desire for health, wealth and sex are still strongly present in the market.
These fundamental desires correspond with Maslow’s hierarchy of needs, including psychological needs, safety, social belonging, self-esteem, self-actualization, etc.
The amount of people in the lower half of the pyramid who are primarily concerned with psychological, safety, love and belonging needs is striking.
In order to use video to stir up your viewer and have them follow your brand and your product, you must generate or satisfy these fundamental desires.
I feel that one of my fundamental purposes in commercial production has been wrapping these fundamental desires in beautiful cinematography and visuals, clear typography, graphical use and musical scores that grasp the emotions.
When I boil down everything that I do, it engages the viewer’s emotions and drives them to action.
Commercial production is as simple as that, isn’t it?
Of course, if we could all drive our target viewers to action, we would all be healthy, wealthy and wise!
The challenges of web video production in Vancouver
The challenge involved in web video Vancouver is crafting a strong story, wrapping it up in key emotional desires, describing it with beautiful visuals and doing a great job with the clarity of message and call to action.
I have essentially spent my career crafting all these.
However, it’s striking that all of this can be done with a good-looking, engaging person in front of the camera with an authentic performance describing an interesting and helpful topic. And there’s YouTube, social, and web video Vancouver production articles. And I haven’t mentioned equipment quite yet! There is nothing like working with great equipment in terms of speed, function and quality.
On the other hand, lugging around 100 lbs of gear limits you quite quickly!
The complexities of the web, Youtube and social media production
There are hundreds of YouTube channels, including some of the top ones that use simple webcams, DSLR cameras, and even iPhones to capture images.
This just shows that it truly doesn’t matter what kind of equipment you use because content really is King!
So next time you get the opportunity to do a great web video Vancouver for your brand, focus on a great story and a message that people really want to hear and tell it with enthusiasm and authenticity.
The most revolutionary understanding which has come in the last couple of decades is equipment. Technical details are always secondary to the true purpose and vision of your production.
As all those obsessive marketers would say, figure out how to get as many eyeballs as possible. This is the real challenge: views and exposure are certainly some form of currency.
Each person pays attention and consumes the content of our society like any commodity. Quickly and clearly, they know what they like.
Our company has focused on high-quality video production and what we call commercials. These higher quality standards for web video Vancouver production take time to deliver and are certainly worth it.
Any piece of media that can be used for many years to come is rare in media publishing. Many companies even have a decade or two of video use. Because we shoot in 5K, a high-quality communication can be used for many years to come.
So for your next web video project in Vancouver, consider us. We promise to give you amazing results. Call us or send us an email so we can discuss your project..
About the Author
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is on collaborative and custom video production that guarantees excellent customer service and a final product that clients are excited to share!
If you’re looking at working with a great producer for your web video production in Vancouver, give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!