A great post production is something that engages the viewer’s emotion
The mark of a high-quality post production project is one where your viewer experiences a strong emotion.
In this setting, the video editor is the third director, next to the script writer and the on-set director. This crucial member to any team must understand the underlying nuances of human emotion and visual storytelling in order to grab the audience’s interest with a well-structured and visually entertaining story. It is like visual storytelling or communication at its core so the video editor must know the intention behind the project and work with the producer or director, or even the client, to fully understand the vision and intent.
And this is what we do.
Our company has handled post production, editing, visual effects and even motion graphics for nearly 20 years now. We have produced over 1,000 projects and normally produce over 100 per year with our small team.
Secrets to a good post production in Vancouver
One of the biggest secrets behind every great post production workflow is not just structuring the right chunks to go into the right places. The one secret to an amazing editor is Goosebumps. As the saying goes, Goosebumps Never Lie.
Editing and post production is taking footage and shaping it into something complete. You no longer see the shot-by-shot as you’re wrapped up in a powerful story which grabs the viewer’s eye.
Some of the best editors I have ever worked with have a sensitive palate and fully comprehends the technical editing skills.
Technical editing may include working with Adobe Photoshop, Adobe Premiere, DaVinci Resolve, Adobe After Effects or any number of image editing and video editing programs.
Having a strong knowledge of the foundational skills and use of these tools is a starting point in creating anything great.
Post production workflow
Post Production is run by a supervisor who has completely mastered the foundations and technical skills. This is where the nuances of storytelling begin to shine! The editing skills take away any of the limitations. It’s all about creatively crafting a narrative for your viewer to be inspired.
We have a detailed workflow which acts as a checklist to make sure all of these simple competencies and editorial details are never overlooked.
Editing projects can be complicated and sequences and folder structure can start to look like a multi-colored brick wall. And only the most organized video editor can navigate a complicated project well.
Elements of a great post production in Vancouver
- Captured footage
- Visual effects
- Audio components
Any footage captured or footage elements are always first in generating audience emotion.
The second most important element is the visual effects and audio components, which could include images, sound effects, flares, burns, motion graphics, audio, music, voice over, sound libraries, fonts and tons of other little details.
When we create a truly amazing production, the client would be excited to share. It’s often because we have gone very deep on all the details and you can literally watch it over multiple times without finding an error or even a change.
This is truly exceeding expectations on all levels and we try to get things right internally with our team by reviewing and collaborating before we share the final output to get that approval.
So if you’re thinking about working with our company, give us a call and let’s chat about your editor. It’s important to work with someone that you like and trust so we can always meet and expand your vision and ideas further to see if it is a fit.
We always meet with our clients for free and look for a great video collaborative fit with an editor we are excited about. We’ve been doing this for so many years but in order to take on a great project, we wait to find the right fit.
We also offer a satisfaction guarantee because we’ve never had a problem we can’t fix. This big strong guarantee means we may put in some extra work sometimes to make sure everyone is happy.
Characteristics of a great video editor
When it comes to the artistic elements of editorial, a lot of concepts are built on the editorial table. The style and elements of the editorial aren’t always straightforward and the director doesn’t always know what the audience is going to love.
The mark of a great video editor is someone who can handle feedback and collaboration with lots of one-on-one, back and forth.
If your editor ever takes a comment personally, he or she may have failed as a Vancouver filmmaker.
Only amateurs get offended. You may want to work with Vancouver professionals who have excellent customer service and collaborate with multiple people as their strengths.
One of the hidden secrets of being a great video editor is understanding where the viewer’s eye is being drawn.
You can attract the eye through movement and bring the audience’s attention to certain people, colors and actions. Once you have the viewer’s eye in a certain place, any cut becomes meaningful.
The client doesn’t always know the robust checklist of things we do behind the scenes but in the 10 post production in Vancouver departments, there are about 20 checklist items each. So we go through 200 specific items in producing even the most simple of projects.
Chat with us today so we can understand more about your production and work with you to build something emotionally engaging that will draw the viewer’s attention and contains a great call to action for your product or service.
We love working with great clients in order to get high quality outcomes on their production.
Chat with us today and let’s take your production to the next level!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. He’s been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is on collaborative and custom video production that guarantees excellent customer service and a final product that clients are excited to share!
If you’re looking at working with a great team for your next project, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!