Web, Social, and YouTube Video Production
Social production methods have completely flattened the video production landscape! I’m talking about video for YouTube video production for social and online web publishing mostly.
Decades ago, the mystical and dreamy quality of the film industry is in the hands of the professionals to WOW consumers like you and me. Now, the era of movie magic has finally come to a close due to accessibility and a new form of currency.
Nearly a century has passed since advanced video production, like web video production for social and YouTube video production trickery was perfected. Then came the era of computers, visual effects, and online imagery. What was once concentrated in just a few large production companies hands, is now in the hands of the consumer.
The Employee you Always Wanted from Red+Ripley on Vimeo.
In the last few years, has been deeply perplexing at why video has become commoditized and reduced to simplicity. Anyone with a camera can capture something Millions can view.
The Problems Faced with YouTube, Social, and Web Video Production
The problem with this era is the volume of content being generated is just noise. Thus, it is unable to be consumed by even the pickiest consumer. Every second or an hour of video that is uploaded can cause the flattening of our whole industry.
- The technology is in anyone’s hands, but that doesn’t mean that anyone wants to watch it.
- The fundamental desires and drivers of humanity are still strongly at work! Video has just created accessibility.
You can guess what people are fundamentally drawn to. The quality and depth of limbic system resonance are essentially what draws people in.
Red+Ripley Video Production from Red+Ripley on Vimeo.
That means the desire for health, wealth and sex still present strongly in the market. Learn more about video production Vancouver.
These fundamental desires correspond with Maslow’s hierarchy of needs, including psychological needs, safety, social belonging, self-esteem, self-actualization, etc.
The amount of people in the lower half of the pyramid and primarily concerned with psychological, safety, love and belonging needs is striking. In order to use video to stir up your viewer and have them following your brand, and your product. You must generate or satisfy these.
I feel one of my fundamental purposes in commercial production has been wrapping these fundamental desires in beautiful cinematography and visuals, clear typography and graphical use and musical scores which grasp the emotions. When I boil down everything that I do, it’s engaging the viewer’s emotions and driving them to action.
Commercial production is simple like that, isn’t it?
Red Truck Groundbreaking Ceremony from Red+Ripley on Vimeo.
Of course, if we could all Drive our Target viewers to action, we would all be healthy, wealthy and wise!
The challenge involved in crafting a strong story, wrapping it up in key emotional desires, describing it with beautiful visuals and doing a great job with the clarity of message and call to action. These or what I have essentially spent my career crafting.
However, it’s striking that all of this can be done with a good-looking, engaging person in front of the camera, with an authentic performance describing an interesting and helpful topic. Know more about animated video production.
- YouTube, social, and web video production article and I haven’t mentioned equipment quite yet! There is nothing like working with great equipment in terms of speed, function, and quality.
On the other hand, lugging around 100 lb of gear limits you quite quickly!
The Complexity of the Web, Youtube, and Social Media Production
There are hundreds of YouTube video production for social channels, including some of the top ones which use simple webcams, DSLR cameras, and even iPhones to capture.
Showing that it truly does not matter what kind of equipment you use, but content really is King!
So next time you get the opportunity to do a great video for your brand, focus on a great story, focus on a message that people really want to hear and tell it with enthusiasm and authenticity.
What is CertiStay? from Red+Ripley on Vimeo.
The most revolutionary understanding which has come in the last couple of decades is equipment and the technical details are always secondary to the true purpose and vision of your production.
Catching Consumer Interest
As all those obsessive marketers would say, figure out how to get as many eyeballs as possible. This is the real challenge, views and exposure are certainly some forms of currency.
- Each person pays with their attention and consumes the content of our society like any commodity. Quickly, clearly and they know what they like.
- Our company has focused on high-quality video production for social and, what we might call commercials. These higher quality production standards take time to deliver and are certainly worth it.
Any piece of media that can be used for many years to come, is rare in media publishing. Many companies have even since a decade or two of video use. Because we shoot in 5K, high-quality communication will be in use for many years to come. Find out drone videography Vancouver.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is a collaborative and custom video production which guarantees lots of customer service and the final product clients are excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!